Stop Guessing, Here’s How to Succeed with your eCommerce Website
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We all want to succeed with our eCommerce website and be profitable, who doesn’t want to have huge sales each day, month and year, unfortunately dreams don’t always match reality.
There are millions of successful eCommerce business owners out there, conversely there are also millions more that are generating minimal sales or even no sales at all.
Here’s how You do to Succeed with your eCommerce website
1. Be Patient when Building your eCommerce Business
Building a successful eCommerce website is like most other businesses, a long labour of love, with one key difference being: an eCommerce website is in most instances, exponentially cheaper to launch and operate than a regular bricks and mortar business. This is an advantage successful eCommerce business owners leverage.
Don’t focus on getting rich overnight, it’s not going to happen. Rather prepare yourself to grow your eCommerce business one brick at a time, laying a sure foundation and building from there will help you succeed with your eCommerce website.
Be patient, like any other business, an eCommerce business takes time to build.
2. Market your eCommerce website to the Right People: People who want what you’re Selling
This may quite frankly sound ridiculous as it’s so obvious, but I’ve seen it over and over again: eCommerce business owners trying to sell to the wrong audience. I’ll almost always say that any marketing plan is better than no marketing plan, but if you’re going to make the effort, ensure that it’s the most effective that it possibly can be, here’s how:
Carefully consider what you’re selling, and who your audience is, those people who want or need what you’re offering. Spend time identifying your target audience, and when you’ve got that nailed down, direct all your efforts towards that audience. Wouldn’t you rather sell your goods to people who already want what you’re selling?
Your eCommerce marketing efforts could take the form of blog posts, social media sharing, social media advertising of which Facebook can be particularly effective without spending a fortune, and many other more unconventional approaches like local business meetups, joining your areas chamber of commerce to name but a few. Think outside of the box and you can succeed with your eCommerce website.
If you’re going to make the effort to market your eCommerce business, make it count by make sure your targeting the correct audience i.e. people who want what your selling.
3. Be Consistent with your eCommerce website efforts, Show Up Everyday
As mentioned in point #1 above, your eCommerce website is massively cheaper to launch and operate than a regular bricks and mortar business. This allows you a little breathing room in case things take longer than expected to increase. Don’t be complacent, use this to your advantage from the get-go, and like any regular business, keep at it, daily and consistently, don’t give up if sales are lower than expected after a few months. Remember, we’re in this for the long-haul.
4. Evaluate your eCommerce Business Regularly and Make Changes
I’m a strong proponent of maximizing efforts, if something isn’t working, change it. The trick is to strike the correct balance between chopping and changing too quickly, and giving a particular effort enough time to come to fruition. Don’t be erratic but do cull anything that is not producing the desired results.
Don’t keep doing the same thing hoping for a different outcome! Evaluate, then change what’s not working, and try something new, without being erratic.
5. When Necessary Spend Money on your eCommerce Website
If you want quality and results, be willing to spend money on the best eCommerce website solution. Hire a professional to do it right the first time and save yourself the headache and the large amounts of your time it will take you to try to get it right. This includes both design, developing and launching your eCommerce website, as well as marketing it.
Get a professional to do what they do best, launch your eCommerce website, while you focus on running your business.
Summary: Are you Willing to do what it takes to Succeed with your eCommerce Website?
If you already have an eCommerce website or are planning to start your business, you can succeed. Start by focusing on people that want what you’re selling, constantly evaluate the results and change what’s not working. Be willing to spend money on a professional to do it right and be consistent in your efforts. Follow these simple guidelines and there’s no reason your eCommerce website cannot be every bit as successful and you’ve imagined.
I build effective easy to use eCommerce websites, let me help you succeed with your eCommerce website.
Additional Reading: Excellent Hubspot article for eCommerce website owners.
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